🇪🇺 #275 - Marshmallow: Building the data analytics team at a unicorn
Contenu de l'épisode
Ina Vaduvescu is director of analytics at Marshmallow, the UK-based unicorn that offers affordable car insurance for newcomers to the UK. The scaleup raised $90 million in 2025 at a $2 billion valuation. She leads a team of 12 analysts and has spent the past few years building and structuring the analytics function.
We cover :
🔥 Her journey, from data analyst to director across startups and scale-ups
🔥 How she structured a high-performing and standardized data team
🔥 The KPI tree framework that was transformative to how they operate
🔥 Their AI projects: AI analytics and customer support AI agent
📚 RESOURCES
- Ina’s LinkedIn profile
- The newsletter TLDR
🎬 CHAPTERS
00:00 What's Marshmallow ?
00:39 Ina's journey
02:48 #1 - recruitment & stack
10:23 #2 - better prioritization
15:34 #3 - self-service & AI analytics
21:55 #4 - AI project for customer support
27:06 Their main challenges
28:05 Their next steps
30:04 The resources she recommends
30:41 Her career advice
🤩 OTHER EPISODES YOU SHOULD LOVE
#7 - Flix: Leveraging data to scale operations
#5 - N26: Building and scaling the Data team for Marketing
#2 - Deezer: How I restructured the Business Analytics team and made it more Business-Focused
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